The Fashion Startup for Underserved Plus-Size Women

The video discusses the challenges and opportunities in the plus size fashion market. It highlights the underrepresentation of plus size women in retail and media, and the role of bloggers in advocating for this community. The company faced supply challenges but partnered with designers to create exclusive brands. They emphasize the importance of inclusivity in fashion and their responsibility to produce garments for plus size women. The core of their service is understanding the customer through feedback and building a strong relationship.

What was the mission of the USDA in relation to plus size women?

What is the core mission of the brand discussed in the text?