Marketing - Charging for Product Transportation

The video tutorial discusses various pricing strategies, focusing on transportation costs and their impact on pricing decisions. It covers methods like free on board, zone pricing, and freight absorption pricing, explaining how each affects cost distribution between sellers and buyers. The tutorial emphasizes the importance of considering these strategies to enhance market share and competitiveness.

What factors should be considered when determining the right price for a product?

Explain the concept of 'free on board price' and how it affects cost-sharing with buyers.

Describe the 'zone price' strategy and its implications for pricing across different regions.

What is 'freight absorption price' and how does it differ from other pricing strategies?

How do transportation costs impact market share and competition for a product?