MLS Commissioner on Streaming Deals: Sun Valley

The transcript discusses the partnership between Major League Soccer (MLS) and Apple, highlighting Apple's role as an ideal partner due to its innovative and global reach. The strategy involves a mix of linear TV and Apple TV+ to expand MLS's global audience. The discussion covers player signings, investment in stadiums, and content delivery. The impact of the World Cup on MLS growth is explored, along with the league's valuation and future opportunities. The focus is on expanding MLS's global presence and leveraging intellectual property.

What are the expectations regarding the global audience for Major League Soccer due to the new partnership?

How does the speaker perceive the value of MLS teams in comparison to other leagues?

What future opportunities does the speaker see for Major League Soccer in the context of its partnership with Apple?