Twitter's Derella Sees Platform as a Complement to Content

Twitter's Derella Sees Platform as a Complement to Content

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Twitter's focus on leveraging partnerships and content to enhance user engagement and growth. It highlights Twitter's strategy of integrating premium content with user conversations, emphasizing partnerships with organizations like the NBA and Viacom. The discussion also covers Twitter's marketing strategies, user growth, and efforts to improve platform usability. The conversation concludes with remarks on leadership and Twitter's role as a complementary platform to traditional media.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Twitter plan to compete with larger social media platforms?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of partnerships for Twitter in terms of content delivery?

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