Lewin's Force Field Analysis Model - Simplest Explanation Ever

The video introduces Kurt Lewin's force field analysis model, a tool for change management that weighs driving forces against resisting forces. It explains the model graphically and provides an example of its application in a software company. The video discusses scoring these forces and highlights the importance of addressing resistance to change, emphasizing communication and understanding the benefits of change.

What are the two aspects of change management according to Lewin's model?

Explain the concept of driving forces and resisting forces in Lewin's force field analysis.

What is the significance of equilibrium between driving and resisting forces in change management?

Describe the example used to illustrate the force field analysis model in the context of a software organization.

What are some of the driving forces identified in the example of the software organization?

Identify the resisting forces mentioned in the context of the sales department's change in responsibilities.

What reasons for resistance to change are discussed in the video?