Lamborghini Enters SUV Market With New 'Urus'

The transcript discusses Lamborghini's strategy to double its market volume, highlighting the significant interest in the Rose model, especially from new customers. It addresses competition from brands like Bentley and a Chinese automaker, emphasizing Lamborghini's creation of a new SUV segment. The impact of reduced tariffs in China is seen as beneficial, potentially boosting sales by 10-20%. However, US tariffs on steel and aluminum pose challenges, with potential global repercussions. Despite these challenges, Lamborghini remains focused on its current ownership under Audi, with no immediate plans for an IPO.

What is the target market for the new Lamborghini model discussed in the text?

What challenges does Lamborghini face from competitors according to the text?

How has the reduction in import tariffs in China impacted Lamborghini's sales strategy?

What are the expected benefits of the new luxury taxation structure for Lamborghini?

What is Lamborghini's stance on the potential impact of tariffs on steel and aluminum?