Green Monday Looking to Boost Presence Across Asia: CEO

The video discusses the priorities for funding, focusing on expanding manufacturing and R&D in Asia. It highlights the growing demand for alternative meat in China due to health and sustainability awareness. The challenges of changing cultural food habits are addressed, along with the competition from established brands. The business model aims to create a holistic platform for consumers and businesses.

What are the priorities for the investment mentioned in the text?

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How has the demand for alternative meat products changed in the Chinese market recently?

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What factors are contributing to the shift in consumer preferences towards alternative proteins?

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What role do younger consumers play in the acceptance of alternative protein products?

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What challenges does the business face in changing consumer habits regarding meat consumption?

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How has the perception of veganism and vegetarianism changed in Hong Kong over the past eight years?

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In what ways does the company aim to differentiate itself from competitors like Beyond Meat and Impossible Foods?

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