Social Responsibility and Marketing

Social Responsibility and Marketing

Assessment

Interactive Video

Business, Biology

University

Hard

Created by

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FREE Resource

The video discusses the importance of social responsibility for organizations, emphasizing the need to maximize positive impacts on society and minimize negative ones. It highlights the significance of creating safe products, managing waste, and treating employees well. Additionally, it stresses the importance of communicating these efforts to customers, as studies show that consumers prefer buying from socially responsible companies.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What does it mean for an organization to be socially responsible?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some ways an organization can maximize its positive impact on society?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How can organizations minimize their negative impact?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Why is it important for organizations to communicate their social responsibility efforts?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What do studies show about consumer preferences regarding socially responsible companies?

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