Meta Slams Apple on its Ad Policy

Meta Slams Apple on its Ad Policy

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Apple's App Tracking Transparency (ATT) feature, which requires user permission for app tracking, impacting social media platforms like Meta, Snapchat, and Twitter by reducing their advertising power. While Apple is not financially benefiting from these changes, it is expanding its advertising efforts. The video also addresses concerns about Apple's data collection and potential hypocrisy in its privacy stance.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the main purpose of Apple's App Tracking Transparency (ATT) feature?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How have the changes introduced by Apple affected advertising for companies like Meta and Facebook?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What financial impact has Apple experienced as a result of the changes related to ATT?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns do skeptics have regarding Apple's data collection practices in light of ATT?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is Apple expanding its advertising efforts beyond the App Store?

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