Understanding Ideation and Innovation

The video tutorial distinguishes between ideation and innovation, emphasizing their unique roles. Ideation is the cognitive process of generating new ideas, while innovation involves implementing these ideas into reality. The tutorial warns against using these terms interchangeably and highlights their importance for entrepreneurs. It also discusses how ideation can enhance existing concepts and improve value propositions.

Why is it important for entrepreneurs to understand both ideation and innovation?

In what ways can ideation help improve a current value proposition?