The New Normal: Retail

The video discusses the impact of COVID-19 on retail, highlighting the shift to e-commerce and the role of CMOs in adapting strategies. It explores experiential retail strategies, particularly at Staples, and the future role of physical stores. The discussion includes maintaining customer engagement during the pandemic, budgeting, and ad spend strategies. Key metrics for success and advice for CMOs are also covered.

How can brands maintain customer loyalty when physical interactions are limited?

How should CMOs adapt their communication strategies in light of changing consumer expectations?

What metrics should retailers focus on to measure customer engagement effectively?

What opportunities for transformation have arisen for retailers during the crisis?