The RealReal CEO Says They're Focused on Keeping Fakes Off the Market

The RealReal CEO Says They're Focused on Keeping Fakes Off the Market

Assessment

Interactive Video

Business, Social Studies

University

Hard

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FREE Resource

The video discusses the company's successful IPO and its impact, highlighting the challenges faced with fake items and the rigorous authentication processes in place. It emphasizes the company's commitment to removing counterfeits and compares its approach to Amazon's. The role of technology in authenticating jewelry and bags is also explored, showcasing the company's efforts to stay ahead of counterfeiters.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company respond to the issue of counterfeit items in their marketplace?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does technology play in the authentication process described?

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