The Future Of The Streaming Industry? Advertisements.

The Future Of The Streaming Industry? Advertisements.

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

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The video discusses NBC Universal's Peacock streaming service, highlighting its unique ad-supported model as a differentiator in the crowded streaming market. Unlike competitors, Peacock offers a freemium model, potentially converting free users to paid subscribers. The service is free for Comcast customers, making it an attractive option. Traditional TV companies like NBC, Viacom, and Sinclair are leveraging their advertising expertise to enter the streaming space, with industry experts viewing ad-based streaming as a lucrative opportunity.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the primary advantage of Peacock compared to other streaming platforms?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Peacock's advertising model differ from that of its competitors?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategy does Peacock plan to use to convert free users into paid subscribers?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What historical context is provided regarding traditional television companies and their revenue sources?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are industry experts predicting about the ad-based market for media companies?

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