Influence & Persuasion: Crash Course Media Literacy

The video explores how jingles and advertising techniques influence consumer behavior. It defines advertising, public relations, and propaganda, highlighting their differences. The video discusses media construction, market research, and psychological influences, including Edward Bernays' work and Maslow's hierarchy of needs. It explains persuasion techniques and logical fallacies used in advertising, emphasizing the importance of media literacy to understand and resist these influences.

What are some common fallacies used in advertising, and how do they affect consumer decisions?

How do advertisers use emotional appeals to influence consumer behavior?

In what ways can advertisements positively or negatively impact society?