Influence & Persuasion: Crash Course Media Literacy

Influence & Persuasion: Crash Course Media Literacy

Assessment

Interactive Video

Business

9th - 10th Grade

Hard

Created by

Quizizz Content

FREE Resource

The video explores how jingles and advertising techniques influence consumer behavior. It defines advertising, public relations, and propaganda, highlighting their differences. The video discusses media construction, market research, and psychological influences, including Edward Bernays' work and Maslow's hierarchy of needs. It explains persuasion techniques and logical fallacies used in advertising, emphasizing the importance of media literacy to understand and resist these influences.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some common fallacies used in advertising, and how do they affect consumer decisions?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How do advertisers use emotional appeals to influence consumer behavior?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways can advertisements positively or negatively impact society?

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