Consumers Expect More From Companies on Racial Justice

The video discusses the impact of George Floyd's death on corporate America's attention to racial justice. Edelman's survey reveals that 42% of Americans changed brand usage based on responses to protests. Trust in employers to address systemic racism is higher than in other institutions. The survey highlights divided opinions on whether racism is systemic or individual, with generational and racial differences. The sports industry is praised for its response, while financial services lag behind.

How do perceptions of racism differ between white respondents and Black respondents according to the survey?

Which industry was noted for its effective response to systemic racism, and what actions did it take?