Wells Fargo's New Strategy Focuses on Customer Service

Wells Fargo's New Strategy Focuses on Customer Service

Assessment

Interactive Video

Business

University

Hard

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The video discusses the challenges faced by female CEOs, particularly in financial firms, and highlights Mary Mack's role in overhauling Wells Fargo's retail bank. It examines the shift towards technology and customer interaction in banking, the impact of reputational risk on Wells Fargo, and the decline in community bank profits following a sales scandal.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does a female CEO face when leading a company, according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How is Mary Mack's approach to managing the retail bank described in the text?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What changes does Mary Mack want to implement in the retail bank's customer interactions?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of reputational risk for Mary Mack and Wells Fargo?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact did the sale scandal have on the community bank's profits?

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