These People Want to Save the World - And Turn a Profit While They're At It

Sustainable investing is gaining popularity, with assets reaching $23 trillion in 2016. It involves various methods like green and low carbon investing. However, measuring impacts like diversity and environmental effects is challenging, and issues like greenwashing exist. Ethics-based investing has evolved from divestment movements, offering unique advantages. Despite its growth, sustainable investing faces skepticism due to the complexity it adds to business goals.

How did the Volkswagen emission scandal impact perceptions of sustainability in investing?

What challenges do skeptics of sustainable investing highlight?