STK Expands to the Middle East

STK Expands to the Middle East

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

STK revolutionized the steakhouse experience by introducing a lively atmosphere with DJs and a diverse drinks menu. Originating in New York's Meatpacking District, STK aimed to create a gender-balanced dining environment. The brand has expanded globally, with plans to enter the Middle East, focusing on strategic partnerships and locations. Licensing agreements facilitate international growth with minimal capital investment. STK continues to explore expansion in smaller US cities, maintaining its signature vibe and energy.

Read more

2 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the plans for STK's expansion into the Middle East?

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

What criteria does STK consider when looking to expand into new cities in the US?

Evaluate responses using AI:

OFF