Is a $25 Billion Snapchat IPO Feasible?

Is a $25 Billion Snapchat IPO Feasible?

Assessment

Interactive Video

Business

University

Hard

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The video discusses Snapchat's potential $25 billion IPO, highlighting its robust user growth and revenue potential. Snapchat's primary revenue comes from advertising, including video ads, lenses, and geofilters. The company faces challenges in expanding its user base beyond the youth demographic. If successful, Snapchat could become a leading platform for brand advertising among young users.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What demographic does Snapchat primarily attract, and why is this important?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What potential does Snapchat have to become a standard for brand advertising among youth?

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