Fitbit's Smartwatch Debut Hits Hurdles

Fitbit is facing significant challenges with its new smartwatch, which is crucial for its turnaround strategy. The launch has been delayed due to technical issues, and there is skepticism about its ability to compete with Apple and Xiaomi. The market for fitness trackers is saturated, and developers are hesitant to create apps for Fitbit due to the platform's constraints and competition from larger platforms like Apple and Android.

What challenges is Fitbit facing with the launch of their new smartwatch?

What are the key components that make a smartwatch more useful for consumers?

What are the internal employee sentiments regarding the new smartwatch?

How has the market for fitness trackers affected Fitbit's strategy?

Why is developing for smartwatches considered difficult by developers?