Price Corridor Map

The video tutorial explains the Blue Ocean Strategy, focusing on the implementation process from buyer utility to adoption. It introduces the price corridor map, a tool to understand customer price sensitivity and derive target costs. The tutorial details how to use this map to identify optimal pricing, make strategic decisions, and align cost structures with profit margins. The ultimate goal is to achieve Blue Ocean objectives by developing a market within a specific price range.

Describe the sequence of planning and implementation steps mentioned in the text.

What is the purpose of the price corridor map in the context of blue ocean strategy?

What factors should be considered when determining the price range for a product?

Explain how the price corridor map can help in maximizing revenue.

How can a business identify the target cost of acquisition using the price corridor map?