Amazon Needs to Act Like an Insurgent, Says AWS CEO

The transcript discusses the importance of maintaining an agile and insurgent mindset in a competitive market, despite being a leader. It emphasizes focusing on product and customer needs rather than competitors. The cloud market is highlighted as a rapidly growing segment, where success is driven by customer-centric strategies rather than zero-sum competition.

What does the speaker mean by 'acting like insurgents' in a business context?

In what ways does the speaker believe competition in the market will evolve?