VOICED: Ancient Italian perfumer celebrates 400-year anniversary

Santa Maria Novella, a historic perfume laboratory, celebrates its 400th anniversary. Known for its traditional craftsmanship and innovative alcohol-based perfumes, it has evolved from serving noblewomen to attracting a global clientele, including celebrities. Despite economic challenges, the company thrives by maintaining high-quality, handmade products, boosting its turnover significantly.

Who were some of the modern-day patrons of Santa Maria Novella mentioned in the text?

What impact did the company's handmade products have on its business performance?