WWD's Lockwood Reflects on the Life and Legacy of Karl Lagerfeld

Karl Lagerfeld maintained Chanel's top position in fashion by modernizing its classic elements and engaging in strategic collaborations with brands like H&M. His youthful approach and choice of muses, such as Rihanna and Lily Rose Depp, kept the brand relevant. Lagerfeld's work ethic and personality made him popular among designers. With his passing, Chanel quickly appointed Virginia, his longtime collaborator, to ensure continuity.

What strategies did Karl Lagerfeld use to keep Chanel at the top of the fashion industry?

How did Karl Lagerfeld's age influence his approach to fashion and collaboration?

In what ways did Karl Lagerfeld modernize Coco Chanel's ideas?

What impact did Karl Lagerfeld's personality have on his collaborations with other designers?

What are the potential implications of Virginia taking over Chanel after Karl Lagerfeld?