EU Fining Google Won't Change Much, Kelkoo U.K. CEO Says

The video discusses Google's large fines from the EU and their impact on the company's business practices. Despite these fines, Google maintains a strong market position, controlling 70% of the ad market. The EU's scrutiny of big tech companies like Amazon and Apple is also highlighted, with potential future actions being considered.

What impact do you think the large fines imposed on Google by the EU will have on its business practices?

In what ways do you think Google's practices have affected competition in the ad market?

What does the term 'entrenchment' mean in the context of Google's position in the ad market?

How has Google's market share in the ad market changed since the EU's scrutiny began?

What are the implications of the EU's decision to focus on other big tech companies like Amazon and Apple?