Mesfin Tasew Bekele, CEO of Ethiopian Airlines

The video discusses the increasing competition in the airline industry, highlighting the emergence of new carriers like Riyadh Air. It emphasizes the importance of developing a strong internal strategy to maintain a competitive edge. The focus then shifts to Ethiopian Airlines' involvement in establishing Nigeria Air, a joint venture with the Nigerian government. Ethiopian Airlines will hold a 49% stake and manage the airline, aiming to create a successful national flag carrier for Nigeria, similar to their successful model in Togo.

How does the partnership between Ethiopian Airlines and the Nigerian government aim to benefit the Nigerian air transport market?

What evidence is provided to support the effectiveness of the joint venture model in establishing successful airlines?