How Ducati Plans to Get More People to Ride Motorcycles

The transcript discusses the challenges in motorcycle marketing, focusing on making motorcycles more appealing to older riders and millennials. It explores the potential of autonomous and electric motorcycles, highlighting the rapid technological advancements. Ducati's development of a V4 engine for consumers is also covered, emphasizing the performance and weight benefits derived from Moto GP technology. Finally, the transcript provides insights into the Moto GP season, particularly Jorge Lorenzo's competitive prospects.

What are the key factors being considered to make motorcycles more appealing to older riders?

How is Ducati planning to attract millennials and younger generations to motorcycle riding?

What is the speaker's perspective on the future of autonomous motorcycles?

What challenges does Ducati face in entering the electric motorcycle market?

What is the main target for Ducati's performance in the upcoming Moto GP season?