Nissan COO on New EV Concept Cars

Nissan discusses its electrification strategy, focusing on China, Europe, and Japan. The company plans to launch seven electric vehicles in China by 2026 and aims for 80% electrification by 2030. Despite criticism for lagging in the EV market, Nissan emphasizes customer experience and innovation over volume. Strong partnerships, especially with Dongfeng in China, are crucial for advancing electrification. In the US, Nissan is investing in localizing battery and powertrain production to comply with IRA regulations.

What is the concept 'Max Out' and how does it relate to Nissan's strategy in China?

What are the four key pillars discussed in the framework agreement signed by Nissan?

How does Nissan plan to ensure its future models comply with the IRA?