Driving Australia's Growth Via 'Tourism 2020' Plan

The video discusses the tourism industry in Australia, highlighting its economic impact, strategic priorities, and marketing efforts. It covers the role of consumer confidence, digital expansion, and key tourism markets like China and Europe. The video also compares tourism with mining, emphasizing a shift towards a service-based economy. Marketing campaigns focus on Australia's culinary offerings, and the goal is to double tourism expenditure by 2020. Challenges include maintaining brand expectations and supporting key partners like Qantas.

What has been the biggest driver of tourism in Australia over the last 12 months?

How does consumer confidence affect tourism in Australia?

What are the top three source markets for tourists visiting Australia?

How does the tourism sector compare to the mining sector in terms of economic impact?

What unique experiences does Australia offer to attract international tourists?

What is the ambitious target set for overnight expenditure in tourism by the year 2020?

What role does Qantas play in the Australian tourism industry?