Marketing - What is Promotion?

The video tutorial discusses promotion as a key marketing strategy, explaining its definition and purpose. It covers various promotional tools such as advertising, publicity, sales promotion, and personal selling, highlighting their roles and effectiveness in reaching consumers and managing brand image. The tutorial concludes by summarizing the importance of these tools in marketing.

In what situations is personal selling still considered an effective promotional tool?

Can you summarize what constitutes promotion based on the provided text?