A Two-Minute History of Facebook Since its IPO

A Two-Minute History of Facebook Since its IPO

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Interactive Video

Business

University

Hard

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The video discusses Facebook's journey from its IPO to becoming a mobile-first company. Initially, Facebook faced challenges with the shift to mobile, but under Sheryl Sandberg's leadership, it successfully transitioned its advertising model. The company adopted a multi-app strategy, acquiring Instagram and WhatsApp, and spinning off Messenger. This strategy helped Facebook diversify its revenue streams, with mobile now accounting for over 80% of its income. Despite some failed ventures, Facebook's rapid growth has led Wall Street to overlook its mistakes, allowing Zuckerberg to continue his aggressive expansion strategy.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies did Facebook implement to adapt to the shift towards mobile usage?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the impact of Sheryl Sandberg's role in Facebook's mobile strategy.

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How did Facebook's acquisition of Instagram and WhatsApp contribute to its growth?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What percentage of Facebook's revenue comes from mobile as of the latest data?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors have allowed Facebook to maintain investor confidence despite its mistakes?

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