Twitter at 10: Jack Dorsey Looks to the Next Decade

Twitter at 10: Jack Dorsey Looks to the Next Decade

Assessment

Interactive Video

Business, Other, Information Technology (IT), Architecture

University

Hard

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The transcript discusses Twitter's challenges with stalled user growth and the need to re-engage users who have left the platform. It highlights the importance of convincing users that they can enjoy Twitter without actively tweeting and the need to attract advertisers by expanding the user base. The comparison with Facebook's acquisitions and user numbers is made, emphasizing Twitter's smaller scale. The potential of Periscope for creating live events is explored, along with Twitter's future vision of growth and independence. Efforts to improve safety and user experience are also discussed, including the formation of a trust and safety council. Finally, the transcript mentions a Business Week feature on Jack Dorsey.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the main challenges Twitter faces in terms of user growth?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of advertisers in Twitter's business model?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does Periscope contribute to Twitter's overall strategy?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Jack Dorsey envision the future of Twitter in the next 10 years?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies are suggested to make Twitter feel safer for users?

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