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Facebook to Let Ads Target Users Based on Location

Facebook to Let Ads Target Users Based on Location

Assessment

Interactive Video

Business, Geography, Science

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses Facebook's local advertisement targeting, focusing on how it uses current location data from mobile devices to target ads within a mile radius. It highlights privacy concerns related to location-based advertising and the limitations of GPS accuracy. The discussion also covers Facebook's efforts to make local advertising relevant for small and medium-sized businesses, emphasizing the potential for businesses to target customers more effectively.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the number one signify in the context of Facebook's advertising?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Facebook utilize location-based advertising according to the text?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns do people have regarding location-based advertising?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the one-mile targeting radius mentioned in the text?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How is Facebook trying to make advertising relevant for small and medium-sized businesses?

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