Amazon Charger King on His Ambitions for Post-Pandemic Growth

Amazon Charger King on His Ambitions for Post-Pandemic Growth

Assessment

Interactive Video

Business, Social Studies

University

Hard

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FREE Resource

The video discusses the challenges and strategies of a company navigating cross-border e-commerce during the pandemic, focusing on the impact of the chipset shortage and rising shipping fees. It explores the shift towards the domestic market in China, emphasizing innovation over price sensitivity. The company aims to differentiate its products through R&D and innovation, avoiding being a 'me-too' brand. It models itself after Procter & Gamble, seeking to diversify and open its platform to global entrepreneurs. The video concludes with the company's vision to become an international entity amidst rising China-US tensions.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the pandemic affected cross-border ecommerce into the United States?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact has the shortage of chipsets had on production and sales?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is the demand in China shifting from price-sensitive to innovation-driven products?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the challenges faced by companies trying to differentiate themselves in a saturated market like China?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the rising tension between China and the United States influence the vision for international companies?

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