Bloggers Spur Estee Lauder's Sales in China

The video discusses the rise of Chinese millennials as influential beauty bloggers who are shaping the cosmetics market. These influencers are paid by brands to promote products through blogs and social media, creating a massive market in China. The Chinese cosmetics market is rapidly growing, with China being the third largest market globally. Brands like L'Oreal dominate due to effective marketing strategies. Korean culture also plays a significant role in influencing young Chinese consumers through popular TV dramas.

What is the significance of social media campaigns for cosmetic brands in China?

How do Korean beauty products appeal to Chinese consumers?