Zynga to Create Multi-Platform Games

Zynga to Create Multi-Platform Games

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the strengths of game development using Unreal and Unity engines, enabling multiplatform play across PC, PlayStation, and mobile. It highlights Zynga's growth strategy through acquisitions and organic growth, supported by a strong balance sheet. The impact of the pandemic on gaming trends is explored, emphasizing mobile gaming's resilience. Finally, Zynga's development of an ad network is detailed, aiming to enhance player engagement and control the player journey.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Zynga plan to maintain growth without acquisitions?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What advantages does building their own ad network provide Zynga?

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