Music Industry Fragmented, Dislocated, Changed: Bourkoff

Music Industry Fragmented, Dislocated, Changed: Bourkoff

Assessment

Interactive Video

Business, Architecture, Performing Arts, Information Technology (IT)

University

Hard

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The transcript discusses the fragmentation of the music industry and the potential for integration with media empires. It highlights the influence of figures like Taylor Swift and Ryan Seacrest, emphasizing their understanding of show business. The conversation explores music distribution models, artist compensation, and the importance of creating simple pricing strategies for consumers. The need for new models that represent collective interests and ensure fair compensation for artists is also discussed.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the challenges faced by new artists in the current music industry model?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker view the relationship between consumers and the pricing of music?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker mean by saying 'music is not for free'?

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