Using SEO on Socials

The video discusses the growing trend of using social media platforms like TikTok and Instagram for search, especially among Gen Z, surpassing traditional search engines like Google. It emphasizes the importance of optimizing content for better reach by using keyword phrases and leveraging platform-specific features, such as categories on Instagram, to enhance visibility.

What features do platforms have to improve content reach?

Why is it important to optimize content appropriately?