Introducing the Vespa Gran Turismo 200: A Stylish and Powerful Touring Scooter for the American Market

Piaggio USA is launching the Vespa Gran Turismo 200 in the US, marking its first new model introduction since 1996. Known for its iconic design, the Vespa has been a staple in Europe for decades. The Gran Turismo 200 is the most advanced Vespa yet, featuring a 200CC engine, four-stroke, four-valve liquid-cooled engine, and meeting California's emissions standards. It also includes 12-inch wheels and an A2 disc brake system. The scooter aims to combine style, speed, and low emissions to attract American consumers. Available in steel grey, black, and vintage green, its success in the US market remains to be seen.

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What challenges do manufacturers face in appealing to American consumers?