Creating Effective Sales Messages in Print and Online

Bill Carmody discusses creating effective sales messages for print and digital mediums. For print, focus on the target audience, clarity, benefits, unique selling proposition, urgency, and design. In digital, emphasize personalization, attention-grabbing headlines, visual appeal, mobile optimization, social proof, and analytics. He encourages continuous writing and refining based on audience feedback.

What role does mobile optimization play in digital sales messaging?

What is the significance of using analytics in digital sales messages?