Is Google's New Smart Home Device a Threat to Amazon?

The transcript discusses the excitement around Amazon Echo and the potential of Google Assistant in transforming consumer behavior. It highlights Apple's development of a smart speaker and compares Google Home's seamless app integration with Siri's more cumbersome process. The discussion emphasizes the evolving market for smart speakers and the challenges in achieving frictionless user experiences.

Discuss the potential future of smart speakers in the next three to five years as mentioned in the text.

What is the significance of Apple entering the smart speaker market according to the discussion?