Budweiser-Maker Says Selling Premium Beer in China Is Very Profitable

Budweiser-Maker Says Selling Premium Beer in China Is Very Profitable

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

Carlos Alves Debrito, AB InBev's CEO, discusses the company's strong performance in China, emphasizing the success of premium brands like Budweiser. He highlights the global strategy, noting Budweiser's premium positioning outside the US. The discussion covers beer consumption trends, showing growth despite competition from other beverages. Debrito addresses supply chain resilience amid the US-China trade war, emphasizing local production. Sustainability is a core focus, with efforts to ensure water security and environmental responsibility, aligning with consumer expectations for sustainable practices.

Read more

2 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the impact of the US-China trade war on AB InBev's supply chain.

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does AB InBev integrate sustainability into its business model?

Evaluate responses using AI:

OFF