Inside South China Morning Post's Roadmap

The South China Morning Post is a prestigious news organization with a rich history. It maintains editorial independence despite Alibaba's ownership, focusing on objective reporting about China and Hong Kong. The leadership is committed to preserving the paper's legacy while adapting to digital platforms. The strategy emphasizes global distribution, particularly in English-speaking regions, while not focusing on distribution within China.

What is the South China Morning Post's strategy for reaching audiences outside of China?

How does the South China Morning Post plan to adapt its journalism for digital platforms?