Following Snapchat's Road to an IPO

The video discusses Soho as a creative hub, Snapchat's global expansion, and its IPO strategy. It highlights Snapchat's evolution with features like augmented reality and its competition with Facebook. The challenges of maintaining authenticity post-IPO and the importance of growth metrics are also explored.

What factors contribute to Soho being considered a hub of creativity and advertising?

How does understanding local influences impact a company's approach to its global audience?

In what ways has Snapchat evolved beyond just messaging?

What challenges does Snapchat face in maintaining its authenticity post-IPO?

How do the metrics and growth strategies of Snapchat compare to those of Facebook at the time of their IPO?