Majid Al Futtaim CEO CHUNK on Saudi tourism, investment

The video discusses a $20 billion investment strategy in Saudi Arabia, highlighting the country's economic liberalization under Vision 2030. It covers the social changes, including women's rights and the introduction of cinemas. The video also examines changing consumer habits, emphasizing the demand for local content and Omni channel experiences. It predicts significant job creation and economic growth, particularly in tourism, which is expected to contribute 10% of GDP by 2030. Saudi Arabia's untapped tourism potential, including religious and cultural tourism, is also explored.

What is the investment strategy announced for the Kingdom?

How is the liberalization agenda in Saudi Arabia impacting women's rights?

What changes are occurring in consumer habits in Saudi Arabia?

What role is tourism expected to play in Saudi Arabia's GDP by 2030?

What are some of the untapped tourism opportunities in Saudi Arabia?