How Mattress Startup Casper Joined the Unicorn Club

Casper has secured $100 million in funding, raising its valuation to over a billion dollars. The company plans to expand its brick-and-mortar presence, complementing its online sales. Despite not yet being profitable, Casper's retail stores are performing well. The company differentiates itself through innovation and high-quality products, with a focus on sleep wellness. While Amazon's entry into the mattress market poses a challenge, Casper remains focused on the high-end segment, leveraging its unique business model and strong brand identity.

What areas is Casper planning to invest in with the new funding?

What challenges does Casper face in terms of profitability and retail expansion?

What has been the customer demand regarding Casper's product offerings?

How does Casper differentiate itself from its competitors in the mattress industry?

What is the significance of Casper Labs in the company's strategy?