Southwest CEO Kelly on 737 Max Grounding, Airbus, Capacity

Southwest CEO Kelly on 737 Max Grounding, Airbus, Capacity

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses the challenges faced by Southwest Airlines due to the grounding of the 737 Max, including the impact on their relationship with Boeing and compensation talks. It explores the strategy of operating a single fleet type, the risks involved, and the competitive landscape. The transcript also covers Southwest's market position, capacity challenges, and expansion plans into Hawaii, highlighting the airline's efforts to overcome setbacks and maintain growth.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does the airline face in convincing the public to fly on the Max?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the airline plan to address the capacity situation relative to its competitors?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the airline's strategy regarding the market in Hawaii?

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