SERM, Search Engine Reputation Management

The video tutorial emphasizes the importance of managing a company's web presence, particularly through search engine reputation management. It explains how to track and maintain positive search results, focusing on social media presence and customer feedback. The tutorial also highlights the significance of managing autocomplete and Google suggestions to ensure a favorable online image.

What is the main focus of search engine reputation management?

Why is it important to ensure that search results for our company are mostly positive?

How can social media presence impact search engine reputation?

What should we be aware of when people start typing our company name in a search engine?

What role do Google suggestions play in managing our search engine reputation?