Mixed Signals: Retail Sales Rise as Traffic Falls

Mixed Signals: Retail Sales Rise as Traffic Falls

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses Amazon's holiday sales performance, highlighting the increase in Prime members and mobile shopping. It explores the role of promotions and demand in sales, particularly in consumer electronics and apparel. The challenges faced by the apparel market, including the shift to online retail, are examined. The growth in consumer electronics and related services is noted, along with the economic cycle's impact on retail profits, emphasizing the disparity in profitability across sectors.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What metrics did Amazon report regarding new Prime members during the holiday season?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did online sales from November 27 to December 21 compare to previous years?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do promotions and discounts play in consumer behavior, particularly in apparel?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways are apparel retailers adapting to compete with online giants like Amazon?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do apparel retailers face in the current market?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contributed to the strong performance in consumer electronics during the holiday season?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

How has consumer spending shifted from apparel to electronics in recent years?

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