Tulip observation tower planned for London

The video discusses a proposed skyscraper project in the City of London, which, if approved, could start construction in 2020 and finish by 2025. The tower is designed to be a cultural attraction and will be the tallest in the city, standing at 305 meters. It will feature educational facilities, gondola pods, sky bridges, a sky bar, and restaurants offering panoramic views. The project is led by the architecture firm Foster and Partners.

What is the primary purpose of the new tower as described in the text?

How does the height of the proposed tower compare to the Eiffel Tower?